Where does undervaluing of education come from?

As with everything, to understand it we have to look at the history (my favourite subject!)  Let’s go back to the late nineteenth century when schooling became compulsory for children aged 5-13. 

When elementary education became compulsory in 1880, and free in 1892 to educate “the masses”, the teaching profession as we know it today came into existence. 

Prior to this time, children who went to school, or received an education via a private tutor, were from families who could afford to pay for their child’s education.  I say children, I mean boys.  Middle- and upper-class families who paid to educate their daughters were rare, and even if girls did receive an education, it was often very restricted compared to their brothers’. The teachers/tutors they would have had were mostly (if not exclusively) men.  Because education was elite.  It wasn’t available to everyone.  It wasn’t about masses of children, but developing the select few.

Working class families needed income and children were sent out to earn their keep from a young age.  School was not part of their world.

Unlike other professions developing at the time as a result of the Industrial Revolution, such as medicine and the law, which came with high status and a high salary to match because they dealt with important things like life and death and dealing with criminals, which were only open to men (women were unable to attend university to train in these professions), teaching was not accorded the same status.

Why?  Because it was working with children.  And working-class children at that.  Children = women’s work.  Women’s work = caring and menial – less important than the life and death, saving society from criminals work of the men. Women’s work = we don’t need to pay them as much as the men.  The younger the children, the more menial the work is perceived to be.  Of course, there were male teachers too, but because teaching was an option for women, it was afforded a lower social status. 

And we are still living under the consequences of this patriarchal belief system 130+ years later. 

How this impacts what tutors charge today

Many, if not most tutors today come from a teaching background.  According to government research (which I normally take with a big pinch of salt, but it seems about right in this case) 75.5% of teachers in the UK are female (even higher in primary schools).  However, only 38% of headteachers in state secondary schools are female.  Women are at the chalkface; men are in positions of power.

Following these statistics through to their logical conclusion, a large proportion of private tutors will be female. 

We come into tuition from a profession which is chronically underfunded, which has one of the highest rates of unpaid overtime, who work some of the longest hours for some of the worst pay in any OECD country (www.neu.org.uk), where “doing it for the children” is used to justify overwork and underpay in the form of toxic positivity.

This becomes ingrained into us.  It is normal.  It is how it is.  It comes with the job.  We stop even noticing that we are undercharging and working for free because it is so normal to us it is practically invisible.

We also think we can’t charge as much as other service providers because “it’s for children”.  We are a caring profession.  If you charge well you stop being caring. You are greedy, cruel and unkind.

Or so we are conditioned to think.

Why what we think about what we “should” charge is nonsense.

It’s nonsense, btw.  I charge well (compared to most tutors).  It doesn’t make me cruel or heartless or greedy.  The amount I care is not reduced by how much I charge. In fact, I am able to help more vulnerable children and support charities, organisations and ethical businesses as a result of charging well for my service, because now I can afford to.  If anything, charging well has enabled me to show I care more, not less.

It’s time to challenge this chronic undervaluing (in all senses of the word) of caring professions such as tuition.  As educators, we know how vital education is.  Any problem society faces, from obesity to climate change, the key to making things better is always education.  Education is the key to moving out of poverty, better physical and mental health, financial security…  The list goes on about how and why education is absolutely fundamental to society.  It is as important as the life and death work of doctors, and the law and order of lawyers and barristers.

Yet because education is about children, and a predominantly female workforce, and those “menial”, wishy-washy, “feminine” traits of caring and nurturing young minds, it is not valued by the holders of power (the patriarchy).  This trickles down to society; insidiously, subtly over many years.  It is so ingrained it becomes deeply embedded in our beliefs about our own value.

Teaching is not something anyone can do.  It requires training, deep understanding of how people learn, and skill in applying this appropriately.  It is a very highly skilled job. 

How to start shifting your mindset around charging for tuition

1. Charge appropriately for your qualifications, skill and experience. If you have undertaken training to develop your practise and skills, you have invested in yourself.  This needs to be reflected in your price.  Charge appropriately for your qualifications, skill and experience.  The more qualified, skilled and experienced you are, the higher your fees. It has nothing to do with where you live, what age or subject you teach, or what gender you identify as. Charge appropriately for your qualifications, skill and experience and this starts to raise us, and our profession, up.
2. Recognise that you are worthy and deserve to be paid appropriately for your service. I tutor because I wholeheartedly believe in the importance of education and love supporting children in their learning – giving them opportunities and a brighter future.  But not at the expense of my wellbeing – physical, mental and financial.  I can’t support them properly if my needs are not being met.  It’s basic Maslow’s hierarchy of needs, but the system only wants us to apply it “to the children”. 

Just because the service we provide is for children, it doesn’t mean we should charge less than for services for adults. This comes from the toxic positivity of “doing it for the children”.  What this phrase actually means is, “do everything you can for the children, at all costs to yourself.  The child is more important than you in every way.”  This is not true and dangerous.  The most important person in a classroom?  A qualified teacher. 

Charging well and being caring are not mutually exclusive

Caring professions are essential (as the pandemic and recent strike action highlights), and women are drawn to them, yet because of the patriarchal conditioning around this type of work which really took hold during the Industrial Revolution, women continue to be undervalued and receive lower pay.

And when we become tutors, either self-employed or via an agency, we don’t appear to be questioning the chronically low hourly rates, compared to other professions which require equally qualified and highly-skilled people to do them well; or the amount of work we do for free through the normality of charging by the hour (read why I don’t charge by the hour here). By continuing to work in this way we continually undervalue ourselves and our profession, perpetuating the problem.

By charging well for my service I’m saying:

This service is important

This service delivers life-changing transformations

This service requires a high level of training and skill

I deserve to be paid well for my qualifications, skill and experience, regardless of my gender.

I’m going to finish with a quote from Phillipa Perry, psychotherapist and author, taken from the podcast “The Kindness Economy by Mary Portas”:

“It’s culturally implanted that we [women] do the caring and we need to change the culture… I think caring should be as valued as a trait, in men, and in women, as much as being able to add up is.”

For more information about mindset for tutors, follow me on LinkedIn and Instagram.

The post Why what we charge in the tuition industry is a feminist issue appeared first on Karen Lander - The Top Cat Tutor.

In a matter of weeks, it was clear this was not enough.  I realised that if I lived 20 miles away in Cheltenham I could easily charge another £10+ per hour.  My rate of pay was lower because of where I lived, even though I work online and location is irrelevant.  This seemed unfair!  After a few months I upped my price to £30/hour, nobody batted an eyelid and I rumbled on for 6 months or so.

Why charging by the hour didn’t work

During this time, I became fully booked.  I was tutoring every evening from 3.30pm until 7.30pm Monday to Thursday and until 5.30pm on Friday.  I was spending all my mornings planning sessions.  Once I took off money for the tax pot (just in case I owed any), business expenses and my own “personal survival budget” – my essential living bills – I had nothing left to pay myself with.  I was literally working to pay the bills.  Nothing more. 

This was not the plan.

I felt like I was back in teaching, working all hours (not as many as a teacher, but more than I was getting paid for and more than I wanted to), doing most of the work for free.  All the session prep and planning was not covered by my hourly rate – that was literally for the time I am working with the child. Add on all the time I spent on running a professional, proper business such as social media, training, marketing, networking, and more than half my working week was totally unpaid. 

When I left the teaching profession in summer 2020, broken, with chronic stress and depression, I promised I would prioritise my own wellbeing going forward.  No more working to burn out, no more not being valued for the work I do, no more working for free.  I wanted:

-flexibility to work when I want, how I want.

– to make a good income, at least equivalent to my part-time M6 teacher salary to start with.

– To look after my wellbeing.  I come first.  I value myself.

Tutoring for 15 hours a week, with at least that again on top for free, with no time to nurture and grow my business at £30 an hour was not sustainable in meeting these goals.

Charge for skills not time

By summer 2021 I was seriously frustrated and wanted to change up how I did things.  I’d been tutoring full-time for a year, and was not even earning the equivalent of an ECT.  I knew it would take time to reach a salary level on par with what I earned as a teacher, but equally, I didn’t see why it would have to take years.  I’ve been working in primary education for 20 years – I’ve put in a lot of graft already.  My business might be new, but my skills in doing it are expert and advanced.

I began to notice what other service providers were charging: 

My hairdresser – £40 for a cut and blow dry; a local copy writer, £90 for a power hour, or £250 a month for a done-for-you package; a beauty therapist – £40+ for most treatments; coaches – double my rate at the bottom end. 

At the time, I was having hypnotherapy to help with a phobia.  I was paying her (very happily) £50 for my hour long sessions.  She had a sliding scale, the lowest being £40/hour.  A few years earlier I had seen a counsellor and paid her £40 for 50 minutes. 

It struck me that what these people were providing was not all that different to what I do.  Highly skilled professionals who have trained and worked hard to develop their expertise.  They move people from point A to point B using this skill and expertise. And they were charging a lot more than the average hourly rate for a qualified and experienced tutor.

I also became interested in how many service providers didn’t charge per hour.  They sold packages for a fixed price.  They weren’t selling their time, they were selling their skills.  I came across this more and more – selling your time is unstainable and outdated.  It’s based on Victorian “clocking in and out” systems, being paid for the time you stood at your “machine”. 

This is not the world we live in.  We live in the 21st century, not the 19th. People choose me as their child’s tutor because I have excellent knowledge of primary learning and know how to encourage children, build their confidence and help them understand the foundations of concepts that will hold them in good stead for the rest of their life – my skills and experience.  They aren’t paying me to sit with their child for an hour – my time.

My money mindset journey begins

In June 2021 I began working with a mindset coach who put me on my money mindset journey.  I discovered Denise Duffield Thomas and other amazing business women changing the old, patriarchal narrative.  I went through a huge shift:

Key money mindset shifts

• Money is a tool that helps women take care of themselves and have the energy to help others.
• You deserve to get paid (and not with the scraps.)
• Charging appropriately is an act of self-care and self-love.
• It is not greedy or unethical to charge well for what you do.
• You serve, you deserve.
• Work doesn’t have to be hard.
• Making money doesn’t have to be hard.

My coach helped me realised all these things.

I threw the concepts of charging by the hour, charging based on my location,  charging based on the “going rate” and charging based on the age of the child and subject taught out of the window and moved to a fixed monthly fee that recognised my qualifications, experience and skills. 

No sibling discounts, no refunds, the same amount every month paid in advance.

It is now 11 months since my full-price monthly package came into being.  I’m fully-booked and earning the equivalent of my M6 full-time salary. I am paid appropriately for all the work I do. I work fewer hours, have time to invest in growing my business and am earning more as a result.

It wasn’t all plain sailing.  It was difficult and I’ve had doubts I did the right thing at times, but in less than a year I’m where I wanted to be financially and personally and looking forward to growing even more. 

Summary

• Charging by the hour is unsustainable, outdated and makes you work for free.
• Charging by location is an anomaly in our modern “Zoom” community.  It doesn’t matter where I am.  Why should my postcode influence what I charge?  I’ve lived all over the country and whilst some places are cheaper to live than others, the differences in cost of living outside of London and the South East are not that pronounced.
• Charging “the going rate” creates limiting beliefs about what you “should” charge.  Ignore it and charge appropriately for your qualifications, skills, experience and the results you get.
• Parents happily pay my rate, and understand what the fee includes.  The fixed amount each month helps them budget and they value me and my service even more because they see excellent outcomes for their investment.

For more information about money mindset for tutors, join my free Facebook Group or follow me on LinkedIn and Instagram.

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